About

Behind the scenes on a Standing Sideways shoot, with a camera operator smiling on a busy office set

Standing Sideways Studio is a fractional video team for growing companies and organizations.

We plan, shoot, and edit the interviews, events, and stories already happening inside your business, and turn them into a video library that keeps working long after the shoot wraps.

Founder Barry Pousman built that approach over a career leading digital programming at Discovery, producing storytelling initiatives with the United Nations, and creating content programs for universities and technology companies. His work has earned a Sheffield Doc Fest award, multiple Anthem Awards, and a Webby Award, and has been shown at Sundance, Tribeca, Venice, and SXSW.

That same instinct for finding the story and building it into something people actually watch is what now goes into your customer interviews, your team culture videos, and the footage library your organization can keep drawing from.

A black-and-white photo of a behind-the-scenes setup for a video shoot. There are three crew members operating cameras and equipment, with a woman on a monitor appearing in the frame, standing in front of a backdrop with lighting and other production tools visible.

What We Do

Ongoing Video Team

Media Library

Client Review Portal

Also available by project: films, original series, podcasts, newsletters and livestreams.

SEE HOW IT WORKS

Past Clients & Partners

Google logo in white text on a black background
Meta logo with a stylized infinity symbol as the 'M' on a black background
IDEO logo
Adobe logo with a black background and white text.
The logo of Johns Hopkins University, featuring a shield with various symbols and the university's name in white text on a black background.
White text on a black background that reads 'THE CLIMATE PLEDGE'.
Black and white logo with a chevron symbol followed by the word "PRIZE" in bold capital letters.
Warner Bros. Discovery logo on a black background.
Accenture logo with white text on a black background
United Nations logo with a world map and olive branches on a black background.

Why Standing Sideways?

The name comes from a simple belief: the most interesting way into a problem is rarely straight on.

Sometimes the job is to find the story nobody has noticed yet. Sometimes it is choosing a completely different format. Sometimes the idea is already good and the real problem is getting anyone to pay attention to it.

Standing Sideways is about finding that angle, then moving the work forward.

Barry Pousman

Founder + Executive Producer

Barry leads every Standing Sideways project personally, from the first conversation about what’s worth making through the shoot and the final cut. There’s no hand-off to a junior team and no account manager relaying your notes secondhand. The person you talk to on day one is the same person making the creative calls on day sixty.

It’s also why clients keep coming back: fast turnarounds, clear communication, and a genuine interest in making something you’re excited to hit send on, not just another deliverable to check off a list.

A man with glasses, a beard, in a white shirt and tie, standing in front of a presentation slide titled 'Practical Linkages'. He appears to be explaining or presenting.

Thomas Gass

Assistant Secretary-General
UN Department of Economic and Social Affairs

“We brought Barry a half-formed idea. He found the thread that held it together and turned it into something people genuinely wanted to spend time with.”

Tell us what’s coming up.

Share what your next 90 days look like: launches, events, leadership moments, customer stories, presentations or anything else worth capturing. We’ll help you figure out what belongs on camera and what it could become.

GET IN TOUCH WITH US