A video system that gets more useful over time.
Standing Sideways works with your team throughout the year. We help decide what is worth capturing, produce the work, and keep the footage organized so it can support whatever comes next.
How it works
01. Look at what’s coming
We start with your company calendar: launches, conferences, customer moments, presentations, product demos, recruiting pushes, company events.
We look for the moments that are already happening and make sure there’s a camera in the room.
02. Capture the right material
We show up as you need us: a full production day with a small crew, a photographer at an event, or a few interviews recorded while everyone is together.
We handle the planning, crew, production and creative direction so your team can stay focused.
03. Turn it into useful content
The footage becomes the work your team needs when they need it: a customer story, executive video, conference recap, product tutorial, recruiting piece, social series, podcast or internal communication.
One shoot can often support several different uses.
You review every edit in your own private portal: watch it, approve it or send notes, and download the final files when they’re ready. Your team can upload their own photos and clips there too.
04. Add everything useful to the Media Library
We organize the footage so useful moments remain accessible after the first project ships. We tag every clip across several dimensions, so it can be found again as new needs come up.
05. Keep using it
Before scheduling another production, we look at what is already in your Standing Sideways Media Library. So when your team needs something new during the year, like a recruiting video, a launch piece or a set of social clips, we already have a base to work from.
What the Media Library can hold
YOUR
PEOPLE
Leadership interviews
Employee interviews
Customer stories
Subject-matter experts
Roundtable discussions
COMPANY
MOMENTS
Events
Presentations
Company retreats
Product launches
Behind-the-scenes
FOOTAGE &
PHOTOS
Offices
Products
Teams at work
Headshots
Evergreen B-roll
FINISHED
WORK
Final videos
Social posts
Cutdowns
Captioned versions
Thumbnails
What an ongoing relationship looks like
We build the production plan around the amount of video your company needs, how often useful moments happen and how much editing support your team wants.
A typical relationship can include recurring planning, scheduled capture days, editing throughout the month and ongoing management of your Media Library.
Larger productions, travel and special projects can be scoped separately.
Already have years of footage?
Great. Your Media Library does not have to begin with our first shoot. We bring your existing footage into the system, identify what is still useful, and begin building from there.
Client portal: where your team reviews, approves and downloads finished work.
Crew upload: where our crew sends footage straight into your Media Library.
Mitchell Toomey
Global Director
UN Sustainable Development Goals
“They understood that making the work was only part of the job. Every creative decision was connected to the audience and how the project would reach them.”
What’s happening over the next 90 days?
Tell us what your team has coming up. We’ll help identify the moments worth capturing and how they could support the content you need.
