A video system that gets more useful over time.

Standing Sideways works with your team throughout the year. We help decide what is worth capturing, produce the work, and keep the footage organized so it can support whatever comes next.

How it works

01. Look at what’s coming.

We start with your actual calendar.

Launches. Conferences. Customer visits. Leadership meetings. Presentations. Product demos. Recruiting pushes. Company events.

We look for the moments that are already happening and decide which ones are worth putting a camera around.

02. Capture the right material.

Some moments need a full production day. Others might need an hour with an executive, a small crew at an event, or a few interviews while everyone is already together.

We handle the planning, crew, production and creative direction so your team can stay focused on the work itself.

03. Turn it into useful content.

The footage becomes the work your team needs now.

That could be a customer story, executive video, conference recap, product tutorial, recruiting piece, social series, podcast or internal communication.

One shoot can often support several different uses.

04. Add everything useful to the Video Bank.

The finished video is only part of what you captured.

We organize the source footage so interviews, B-roll, presentations, customer stories and useful moments remain accessible after the first project ships.

05. Keep using it.

A few months later, your team may need a recruiting video, launch piece or new set of social clips.

Before scheduling another production, we can look at what is already in the Video Bank.

Every shoot gives us more to work with.

What the Video Bank can hold

PEOPLE

  • Leadership interviews

  • Employee interviews

  • Customer stories

  • Subject-matter experts

MOMENTS

  • Events

  • Presentations

  • Company retreats

  • Product launches

  • Behind-the-scenes footage

BRAND FOOTAGE

  • Offices

  • Products

  • Teams at work

  • Locations

  • Evergreen B-roll

FINISHED WORK

  • Final videos

  • Social edits

  • Previous campaigns

  • Approved exports

  • Transcripts

  • "From the first conversation, it felt like we had added a senior creative partner to the team. The process was thoughtful, collaborative, and remarkably easy."

    Lauren Hutchinson
    Director, Johns Hopkins’ Berman Institute for Bioethics

  • "We brought Barry a half-formed idea. He found the thread that held it together and turned it into something people genuinely wanted to spend time with."

    Thomas Gass
    Assistant Secretary-General for Policy Coordination and Inter-Agency Affairs
    UN Department of Economic and Social Affairs (DESA)

  • “They understood that making the work was only part of the job. Every creative decision was connected to the audience and how the project would reach them.”

    Mitchell Toomey
    Global Director, UN Sustainable Development Goals

Have something in mind?

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within two business days.

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