Building a reusable video library around the people behind an award-winning recruiting firm.
CareerPaths NW is an award-winning recruiting company trusted by organizations including Blue Origin and Google.
Its reputation has been built by experienced people who know their industries, know their clients and know how to find the right candidates.
That expertise gave us the story.
THE NEED
CareerPaths NW had people worth hearing from and a steady stream of stories worth capturing.
The opportunity was to create a more consistent way to put those people on camera while building enough footage to support future marketing.
WHAT WE BUILT
We developed recurring shoots around the CareerPaths NW team.
Each production creates finished material the company can use now while also capturing interviews, recruiting insights, team moments and B-roll with a longer shelf life.
The result is a growing visual record of the people behind the company.
WHAT KEEPS WORKING
Each shoot gives CareerPaths NW more source material to draw from.
A useful answer from an interview can become a social clip. Team footage can support recruiting. B-roll from an earlier production can give a future video context without recreating the entire shoot.
The library gets deeper every time we return.