Your video team, without building a video department.
Standing Sideways gives growing companies an experienced video team they can call on all year. We help decide what’s worth capturing, handle the production, and build an organized Video Bank that gets more useful every time we shoot.
Video needs don’t arrive one at a time.
A founder interview. A customer visit. A launch. A conference. A presentation that should have been recorded.
Growing companies generate useful material all year. Standing Sideways helps you spot those moments early, capture them well, and keep the footage working after the first edit is finished.
Ongoing Production
We plan and capture interviews, events, product demos, customer stories, internal communications and the moments already on your company calendar.
A Growing Video Bank
Every shoot adds organized footage and reusable source material to a library built for future edits.
A Team That Knows Your Company
Over time, we learn your people, your audience, your visual style and how work gets approved, so each project starts further ahead.
Built for teams with more video opportunities than capacity.
Standing Sideways works best with growing marketing, communications and leadership teams that regularly need video and want a consistent partner behind it.
Executives and subject-matter experts worth hearing from
Customer stories, launches, events and presentations throughout the year
Regular video needs across marketing, sales, recruiting and internal communications
Existing footage spread across drives, vendors and old project folders
What we can keep covered
Interviews
Product Tutorials
Event Coverage
Explainer Videos
Customer Stories
Branded Web Series
Social Content
Podcasts
Training Content
Internal Comms
Company Retreats
Headshots
From a CEO interview to a conference recap to a month of social content, each production adds useful material to the Video Bank.
VIDEO BANKEvery shoot gives the next project a head start.
We organize the footage we capture so useful material stays findable long after the original project is finished. When your team needs something new, we can start by looking at what you already have.
Interviews · Events · Product Footage · Customer Stories · B-Roll · Final Edits · Transcripts
One organized place for the footage your company keeps creating.
Browse footage by project, person, topic or date. Find a useful moment from an old interview. Pull B-roll from an earlier shoot. Request a new edit from material already in the bank.
The goal is simple: footage you paid to capture should stay useful.
The Video Bank grows with the business.
Early on
Leadership interviews, foundational B-roll and the first priority stories.
A few months in
Customer interviews, events, product footage, presentations and more of the people behind the company.
Over time
A deeper library your team can draw from for marketing, recruiting, sales, internal communications and new campaigns.
A great answer from an interview or a useful moment from an event can keep showing up in new work months later.
One good shoot can keep working.
A leadership interview might become:
A polished thought-leadership video
A set of short social clips
Sound bites for sales or recruiting
Material for a future company story
Searchable source footage inside the Video Bank
Selected Projects
Building a video library around the people behind an award-winning recruiting firm
CareerPaths NW’s people are a big part of why the company has built such a strong reputation.
We built recurring shoots around their expertise, capturing interviews, recruiting stories and everyday moments that can become finished content today while adding more useful footage to the company’s growing library.
Turning years of consumer research into a weekly video series
Helpfully had deep consumer research expertise and wanted a consistent way to share it.
We built Outside Insights, a weekly YouTube Shorts series around founder Zach Pousman, handling topic development, scripting, production and post so the show can publish consistently without becoming another full-time job.
From the first conversation, it felt like we had added a senior creative partner to the team. The process was thoughtful, collaborative, and remarkably easy.
Lauren Hutchinson, Director, Johns Hopkins’ Berman Institute for Bioethics
What’s coming up at your company?
Tell us about the next 90 days: launches, events, leadership moments, customer stories, presentations or anything else worth capturing. We’ll help you figure out what belongs on camera and what it could become.