Turning deep consumer research into a repeatable weekly video series.
Helpfully founder Zach Pousman spends his career studying why people behave the way they do.
We produce Outside Insights, a weekly short-form series that turns that expertise into video.
THE NEED
The expertise was already there.
The production system needed to make it possible to identify strong ideas, shape them into concise stories and publish consistently without asking the founder to become a full-time content creator.
WHAT WE BUILT
Standing Sideways developed a repeatable editorial and production process around the show, moving each episode through topic development, research, scripting, production, editing and publishing.
That gives the series a recognizable format while leaving room for new ideas every week.
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