Turning deep consumer research into a repeatable weekly video series.
Helpfully founder Zach Pousman spends his career studying why people behave the way they do.
We built Outside Insights to turn that expertise into a consistent short-form video series.
THE NEED
The expertise was already there.
The production system needed to make it possible to identify strong ideas, shape them into concise stories and publish consistently without asking the founder to become a full-time content creator.
WHAT WE BUILT
Standing Sideways developed a repeatable editorial and production process around the show.
Each episode moves through topic development, research, scripting, production, editing and publishing as part of one continuing system.
That gives the series a recognizable format while leaving room for new ideas every week.
WHAT KEEPS WORKING
The value goes beyond any individual episode.
The format can keep producing new stories. Previous episodes become an archive of ideas and expertise. The production process gets faster because the creative language, workflow and expectations are already established.